Analytics & Reports

Understand your traffic data with CloakRadar's comprehensive analytics. Track clicks, conversions, fraud, and ROI in real-time.

Dashboard Overview

Your dashboard provides a real-time snapshot of campaign performance.

Key Widgets

Widget Description
Total Clicks All clicks received across all campaigns
Real Visitors Clicks that passed all filters (sent to offer)
Filtered Traffic Clicks blocked by filters (sent to safe page)
Conversions Total conversions received
Revenue Total revenue from conversions
Fraud Detected Clicks flagged as fraudulent

Time Range Selection

Use the date picker to view data for:

Understanding Metrics

Traffic Metrics

Metric Formula What It Means
Clicks Total clicks All visits to your tracking link
Unique Clicks Unique IPs Deduplicated visitor count
Real Rate Real / Total % of traffic that's legitimate
Bot Rate Bots / Total % of traffic that's bots
VPN Rate VPN / Total % using VPN/proxy

Conversion Metrics

Metric Formula What It Means
CR (Conversion Rate) Conversions / Real Clicks % of real visitors who converted
EPC (Earnings Per Click) Revenue / Clicks Average earning per click
CPA (Cost Per Action) Cost / Conversions Average cost per conversion

Financial Metrics

Metric Formula What It Means
Revenue Sum of payouts Total earnings from conversions
Cost Clicks x CPC Total ad spend
Profit Revenue - Cost Net earnings
ROI (Revenue - Cost) / Cost x 100 Return on investment %

Click Reports

View detailed information about every click.

Click Data Fields

Field Description
Timestamp When the click occurred
IP Address Visitor's IP (hashed for privacy)
Country/City Geographic location
Device Mobile, Desktop, or Tablet
OS Operating system
Browser Browser name and version
ISP Internet service provider
Referrer Source URL
Status Real, Bot, VPN, Cloaked, etc.
Destination Where they were sent (offer or safe)

Filtering Click Reports

Filter clicks by:

Click Status Types

Status Meaning Action Taken
Real Legitimate visitor Sent to offer
Bot Detected as bot/crawler Sent to safe page
VPN Using VPN/proxy Sent to safe page
Datacenter IP from hosting provider Sent to safe page
Cloaked Failed filter rules Sent to safe page
Fraud Flagged as fraudulent Logged for refund

Conversion Reports

Track conversions and revenue from your campaigns.

Conversion Data

Field Description
Click ID Associated click
Conversion Time When conversion occurred
Payout Revenue amount
Offer Which offer converted
Transaction ID Affiliate network transaction ID

Setting Up Conversion Tracking

Method 1: Postback URL

Add CloakRadar's postback URL to your affiliate network:

https://track.cloakradar.pro/postback?clickid={clickid}&payout={payout}&txid={txid}

Method 2: Pixel

Add our tracking pixel to your thank you page:

<img src="https://track.cloakradar.pro/pixel?clickid=CLICKID" width="1" height="1" />

Method 3: API

Send conversions via API (see API Reference).

Fraud Reports

CloakRadar detects 8+ types of click fraud and generates reports for ad network refunds.

Fraud Types Detected

Fraud Type Description Severity
Bot Click Click from automated bot High
Duplicate Click Same IP clicking multiple times Medium
Rapid Fire Many clicks in short time High
Click Farm Pattern suggests click farm Critical
VPN/Proxy Hidden real identity Medium
Datacenter Non-residential IP High
Click Injection Mobile click injection Critical
Competitor Click From spy/cloaker tool High

Generating Refund Reports

  1. Go to Reports > Fraud Reports
  2. Select the date range
  3. Choose the platform (Google, Facebook, Microsoft)
  4. Click Generate Report
  5. Download as CSV

The report includes all evidence needed for refund requests:

Cost Recovery

Use fraud reports to request refunds from ad networks. Most networks refund fraudulent clicks when provided with proper evidence.

Exporting Data

Export Formats

What You Can Export

Data Retention

Plan Data Retention
Starter 30 days
Professional 90 days
Enterprise 365 days
Tip

Export your data regularly if you need to keep it longer than your plan's retention period.


Next: Integrate with your systems using the API Reference.