Analytics & Reports
Understand your traffic data with CloakRadar's comprehensive analytics. Track clicks, conversions, fraud, and ROI in real-time.
Dashboard Overview
Your dashboard provides a real-time snapshot of campaign performance.
Key Widgets
| Widget | Description |
|---|---|
| Total Clicks | All clicks received across all campaigns |
| Real Visitors | Clicks that passed all filters (sent to offer) |
| Filtered Traffic | Clicks blocked by filters (sent to safe page) |
| Conversions | Total conversions received |
| Revenue | Total revenue from conversions |
| Fraud Detected | Clicks flagged as fraudulent |
Time Range Selection
Use the date picker to view data for:
- Today
- Yesterday
- Last 7 days
- Last 30 days
- This month
- Custom range
Understanding Metrics
Traffic Metrics
| Metric | Formula | What It Means |
|---|---|---|
| Clicks | Total clicks | All visits to your tracking link |
| Unique Clicks | Unique IPs | Deduplicated visitor count |
| Real Rate | Real / Total | % of traffic that's legitimate |
| Bot Rate | Bots / Total | % of traffic that's bots |
| VPN Rate | VPN / Total | % using VPN/proxy |
Conversion Metrics
| Metric | Formula | What It Means |
|---|---|---|
| CR (Conversion Rate) | Conversions / Real Clicks | % of real visitors who converted |
| EPC (Earnings Per Click) | Revenue / Clicks | Average earning per click |
| CPA (Cost Per Action) | Cost / Conversions | Average cost per conversion |
Financial Metrics
| Metric | Formula | What It Means |
|---|---|---|
| Revenue | Sum of payouts | Total earnings from conversions |
| Cost | Clicks x CPC | Total ad spend |
| Profit | Revenue - Cost | Net earnings |
| ROI | (Revenue - Cost) / Cost x 100 | Return on investment % |
Click Reports
View detailed information about every click.
Click Data Fields
| Field | Description |
|---|---|
| Timestamp | When the click occurred |
| IP Address | Visitor's IP (hashed for privacy) |
| Country/City | Geographic location |
| Device | Mobile, Desktop, or Tablet |
| OS | Operating system |
| Browser | Browser name and version |
| ISP | Internet service provider |
| Referrer | Source URL |
| Status | Real, Bot, VPN, Cloaked, etc. |
| Destination | Where they were sent (offer or safe) |
Filtering Click Reports
Filter clicks by:
- Date range
- Campaign
- Country
- Device type
- Status (Real, Bot, VPN, etc.)
- Conversion status
Click Status Types
| Status | Meaning | Action Taken |
|---|---|---|
| Real | Legitimate visitor | Sent to offer |
| Bot | Detected as bot/crawler | Sent to safe page |
| VPN | Using VPN/proxy | Sent to safe page |
| Datacenter | IP from hosting provider | Sent to safe page |
| Cloaked | Failed filter rules | Sent to safe page |
| Fraud | Flagged as fraudulent | Logged for refund |
Conversion Reports
Track conversions and revenue from your campaigns.
Conversion Data
| Field | Description |
|---|---|
| Click ID | Associated click |
| Conversion Time | When conversion occurred |
| Payout | Revenue amount |
| Offer | Which offer converted |
| Transaction ID | Affiliate network transaction ID |
Setting Up Conversion Tracking
Method 1: Postback URL
Add CloakRadar's postback URL to your affiliate network:
https://track.cloakradar.pro/postback?clickid={clickid}&payout={payout}&txid={txid}
Method 2: Pixel
Add our tracking pixel to your thank you page:
<img src="https://track.cloakradar.pro/pixel?clickid=CLICKID" width="1" height="1" />
Method 3: API
Send conversions via API (see API Reference).
Fraud Reports
CloakRadar detects 8+ types of click fraud and generates reports for ad network refunds.
Fraud Types Detected
| Fraud Type | Description | Severity |
|---|---|---|
| Bot Click | Click from automated bot | High |
| Duplicate Click | Same IP clicking multiple times | Medium |
| Rapid Fire | Many clicks in short time | High |
| Click Farm | Pattern suggests click farm | Critical |
| VPN/Proxy | Hidden real identity | Medium |
| Datacenter | Non-residential IP | High |
| Click Injection | Mobile click injection | Critical |
| Competitor Click | From spy/cloaker tool | High |
Generating Refund Reports
- Go to Reports > Fraud Reports
- Select the date range
- Choose the platform (Google, Facebook, Microsoft)
- Click Generate Report
- Download as CSV
The report includes all evidence needed for refund requests:
- Click timestamp
- IP address
- User agent
- Fraud type detected
- Fraud score
- Evidence details
Use fraud reports to request refunds from ad networks. Most networks refund fraudulent clicks when provided with proper evidence.
Exporting Data
Export Formats
- CSV - For spreadsheets (Excel, Google Sheets)
- JSON - For developers/integrations
What You Can Export
- Click reports
- Conversion reports
- Fraud reports
- Daily statistics
- Campaign performance
Data Retention
| Plan | Data Retention |
|---|---|
| Starter | 30 days |
| Professional | 90 days |
| Enterprise | 365 days |
Export your data regularly if you need to keep it longer than your plan's retention period.
Next: Integrate with your systems using the API Reference.