Campaign Management

Learn how to create, configure, and manage your campaigns effectively. This guide covers everything from basic setup to advanced features like funnels and A/B testing.

On This Page

Understanding Campaigns
Creating a Campaign
Campaign Settings
Working with Funnels
Managing Offers
Landing Pages
Traffic Sources
Tracking Links & Parameters
A/B Testing

Understanding Campaigns

A campaign is the core organizational unit in CloakRadar. Each campaign contains:

Tracking URL - The link you use in your ads
Filters - Rules that determine who sees what
Funnels - Paths for different visitor types
Analytics - Performance data and reports

Campaign Flow

When a visitor clicks your tracking link:

Visitor Clicks Link
        |
        v
  CloakRadar Analyzes
  (IP, fingerprint, behavior)
        |
        v
  +-----+-----+
  |           |
  v           v
Real User    Bot/Moderator
  |           |
  v           v
Offer Page   Safe Page

Creating a Campaign

Step-by-Step Guide

Navigate to Campaigns

Click Campaigns in the sidebar, then + New Campaign.

Basic Information

Campaign Name: Descriptive name (e.g., "FB - Weight Loss - US")
Traffic Source: Where your traffic comes from
Domain: Which tracking domain to use

Cost Settings

Cost Model: CPC, CPM, CPA, or RevShare
Cost Value: Amount per click/impression/action

Save Campaign

Click Create Campaign. You can now add funnels and configure filters.

Campaign Settings

General Settings

Setting	Description
Status	Active, Paused, or Inactive. Paused campaigns return a 403 error.
Daily Click Cap	Maximum clicks per day. Campaign pauses when reached.
Total Click Cap	Maximum total clicks. Campaign stops when reached.
Schedule	Days and hours when the campaign is active.

Redirect Settings

Mode	Description	Use Case
302 Redirect	Standard temporary redirect	Most common, works everywhere
301 Redirect	Permanent redirect	SEO purposes
Meta Refresh	HTML meta tag redirect	When 302 is blocked
JavaScript	JS-based redirect	Additional bot filtering
iFrame	Embed page in iframe	Keep URL visible

Working with Funnels

Funnels define where different types of traffic go. Each campaign can have multiple funnels.

Default Funnel Structure

Money Path - Where real users go (your offer)
Safe Path - Where bots/moderators go (safe page)

Creating a Funnel

Open your campaign
Go to Funnels tab
Click + Add Funnel
Configure the funnel:
- Name: Descriptive name
- Money Page: Select an offer or landing page
- Safe Page: Select or enter a safe page URL
- Filters: Set specific filters for this funnel
Click Save Funnel

Multiple Funnels

Use multiple funnels to route traffic based on conditions:

Example: Geo-Based Routing

Funnel 1: "US Traffic"
  - Filter: Country = United States
  - Offer: US-specific landing page

Funnel 2: "UK Traffic"
  - Filter: Country = United Kingdom
  - Offer: UK-specific landing page

Funnel 3: "Default"
  - No filters
  - Offer: Generic landing page

Managing Offers

Offers are the destination pages for your real traffic.

Creating an Offer

Field	Description	Example
Name	Internal reference name	"Keto Diet - MaxBounty"
URL	Full offer URL with your affiliate ID	https://offer.com/?aff=123
Payout	Commission per conversion	$45.00
Payout Type	CPA, CPS, CPL, or RevShare	CPA
Daily Cap	Max conversions per day	100

Tracking Tokens

Append tracking tokens to your offer URL to pass data:

https://offer.com/?aff=123&clickid={clickid}&source={source}&keyword={keyword}

Token	Description
`{clickid}`	Unique click identifier
`{campaign}`	Campaign name
`{source}`	Traffic source
`{country}`	Visitor country code
`{device}`	Device type (mobile/desktop/tablet)
`{os}`	Operating system
`{browser}`	Browser name
`{keyword}`	Keyword from ad platform
`{creative}`	Creative/ad ID
`{subid}`	Custom sub ID

Landing Pages

Landing pages can be used as intermediate pages before your offer (pre-landers) or as safe pages.

Landing Page Types

Type	Description	Use Case
URL	External URL redirect	Third-party hosted pages
Hosted	Upload HTML to CloakRadar	Self-hosted pages
Auto-Generated	AI-created compliant pages	Quick safe pages

Traffic Sources

Traffic sources help you organize campaigns and configure postback URLs for conversion tracking.

Supported Traffic Sources

Facebook Ads
Google Ads
TikTok Ads
Microsoft Ads
Native Ads (Taboola, Outbrain, MGID, etc.)
Push Networks
Pop Traffic
Custom

Postback URLs

Configure postback URLs to send conversion data back to your traffic source:

https://facebook.com/tr?id=123&ev=Purchase&value={payout}

Tracking Links & Parameters

Your Tracking Link

Each campaign gets a unique tracking URL:

https://track.cloakradar.pro/c/abc123xyz

Adding Parameters

Pass data from your ad platform to CloakRadar:

https://track.cloakradar.pro/c/abc123xyz?keyword={keyword}&creative={ad_id}

Parameter Mapping

Common parameter mappings by platform:

Facebook Ads

?campaign={{campaign.name}}&adset={{adset.name}}&ad={{ad.name}}&placement={{placement}}

Google Ads

?keyword={keyword}&matchtype={matchtype}&creative={creative}&network={network}

A/B Testing

Test multiple offers or landing pages to find the best performer.

Setting Up A/B Tests

Add multiple offers to your funnel
Set the weight for each offer (e.g., 50/50 split)
Enable rotation mode
Monitor performance in analytics

Rotation Modes

Mode	Description
Weighted	Distribute traffic according to set weights
Random	Random distribution among all options
Sequential	Rotate through options in order

Pro Tip

Start with equal weights (50/50), then shift traffic to the winner as you collect data. Aim for at least 100 clicks per variant before making decisions.

Next: Learn about Filtering & Detection to optimize your traffic quality.